Last week I mentioned that I was working on a really cool project with the Five Nations Beef Alliance. My good friend Jill Harvie, works for the Canadian Cattlemen's Association and asked if I would come speak to their Young Ranchers Round Table, on social media and video work, while I was out in Denver.
Jill and I both agreed that often when we go to these conferences or meetings there is a lot of talk about what should be done, but more often than not their is no real tangible outcome. Well we decided we would change this. Jill wanted the participants to tell their stories. It was amazing to hear that Australia is facing many of the same problems with consumers viewing agriculture negatively that we are. To counteract this they have taken some really interesting proactive steps to ensure that agriculture is self-regulated and participating in practices that consumer feels good about.
Jill tells her own story below. She did all the video work herself, and then I edited it together. The fact is consumers want to know, and we have to be available to answer their questions.
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