I came across these billboards that have been put in place by the Farm Animal Council of Saskatchewan (FACS). I have talked a lot about what U.S. agriculture groups are doing to tell agriculture's story. Sometimes I feel like Canadians aren't as aware of what animal rights groups are capable of, and where our industry may be headed. I really commend the FACS and the livestock associations they have worked with, in being proactive.
We need consumers to know what a farmer and rancher looks like. They trust us, we just have to talk to them.
The FACS has a lot of good resources on their website that I would encourage you to check out.